One major reason Jessica and Roger were out of the picture for such a long time (as in no more movies, merchandise, etc) was because the film is co-owned by Steven Spielberg's company, Amblin Entertainment. We'll never know the real story but Eisner and Spielberg were not fond of each other and all work was stopped on the Roger sequel. The contract called for any and all merchandise to be jointly agreed on by both companies. So it would take forever to get something produced or have Spielberg agree - so Disney just didn't bother with the characters, UNTIL Jessica made a big mark as a top selling pin icon!
It really all began with the Aloha from Jessica pin released in early 2003. From then she was everywhere as a pin Diva, with two pins coming out a month. The next year other merchandise had followed; shirts, mugs, statues, towels - and here we are today, finally with your very own official Jessica Rabbit Halloween costume. Not sure what to make of all this but I'm not going to look the gift horse in the mouth.
Getting to the Nurses Association - an unnamed author of www.nursingadvocacy.org wrote:
"At least 300 Nurses wrote to protest Disney's sultry Jessica Rabbit nurse pins..." "Within 48 hours of starting our campaign, Disney agreed to 'remove the pins from sale." "Therefore we are asking Disney to make amends to the profession by supporting activities to repair the harm that has been done to nursing's image."
