At this point, the animation process could begin. Richard Williams, a talented and accomplished artist, was brought on as the director of animation, with a huge team of artists adding their expertise as well. The animation process lasted over a year. Each frame of animation was hand drawn - as this was before the days of using computers for assistance. All of the shadow and highlight effects were created by hand as well. The continually rising budget had this moving teetering on being cancelled many times. Much was riding on this film, as by this point the Disney Animation department had been suffering with one underperforming movie after another. The company was attempting to recapture the magic of classic Disney animation quality. At that time, they were also up against Don Bluth (a former Disney employee who left to start his own successful animation company) and even threats of a hostile takeover.
"Who Framed Roger Rabbit” is the kind of movie that gets made once in a blue moon, because it represents an immense challenge to the filmmakers: They have to make a good movie while inventing new technology at the same time... In a way, what you feel when you see a movie like this is more than appreciation. It’s gratitude. You know how easy it is to make dumb, no-brainer action movies, and how incredibly hard it is to make a movie like this, where every minute of screen time can take days or weeks of work by the animators. You’re glad they went to the trouble."
--Roger Ebert, 1988
To think that it has been 25 years since the debut of this movie is strange, it feels almost like yesterday to me. I saw the movie in the theater a few times and was captivated from the very beginning. Quite obviously, the character of Jessica Rabbit has stuck with me all this time later and continues to be my favorite cartoon character. I thank everyone for visiting and enjoying this site. Jessica Rabbit continues to be an important part of movie and cartoon history. All this time later, even in the newer age of high tech graphics and CGI characters, people still enjoy Who Framed Roger Rabbit - it has never gotten old.